The Campaigns report provides data on end-user Campaign usage in Meridian-powered apps.
Campaigns Report Types
There are three types of Campaigns reports:
Trigger Count reports on how often a Campaign is triggered.
Dwell Count by Time Spent captures the total number of visitors spending time within range of a Campaign’s Proximity Beacons and the average time spent within that range.
Unique Dwell Count captures the total number of unique visitors within range of Campaign’s Proximity Beacons.
The Campaign Dropdown
The Campaign dropdown menu lets you choose the Campaign data you’d like to see for the Dwell Count by Time Spent report.
When you choose a Campaign, the report content is updated to show that Campaign’s data for the selected date range.
Trigger Count Report
The Trigger Count report is the total number of Proximity Beacon Campaign triggers for the selected Campaign over the selected date range.
Dwell Count by Time Spent Report
The Dwell Count by Time Spent Report shows the total number of devices spending time within range of a specific Campaign’s Proximity Beacon.
Unique Dwell Count Report
The Unique Dwell Count Report shows the total number of unique devices spending time within range of a specific Campaign’s Proximity Beacon.
The Time Dropdown
Reports uses a default date range of one month going back from today’s date.
Additionally, the date range can be set to Today or This year.
When you change the date range, Reports data is dynamically updated to reflect the new range.
Download as CSV
Every report has a Download button. Click the button to download the report’s data as a comma-separated value (CSV) spreadsheet file.
The Legacy Campaigns Reports
Please Note: Legacy Reports will stop collecting data on October 31, 2019. Legacy Reports will be discontinued in January 2020.
The following describes the Legacy Campaigns Reports.
The Precision Dropdown
The Precision dropdown menu lets you show Campaign data by day or by hour.
If you choose Day, use a smaller date range for a more readable line graph.
The MIN/MAX Filters
The MIN and MAX filters let you filter out results outside of the minimum and maximum time values.
For example, if you set MIN to 1 minute and MAX to 60 minutes, Reports would ignore all dwell times less than 1 minute and more than 60 minutes.
The Dwell Count line chart shows the total number of devices spending time within range of a specific Campaign’s Proximity Beacon(s), as well as the total number of unique users.
Average Dwell Times
The Average Dwell Times line chart shows the average time spent within range of a Campaign’s proximity for all devices on a given day.
Specifically, dwell time is the amount of time between when a device enters a campaign’s proximity range and when it exits it.
AVERAGE is the mean of the sum of the Campaign’s dwell times over the date range divided by the number of days.
The Trigger Count line chart shows the number of times a device triggered a specific Campaign notification each day for all of the Proximity Beacons associated with the Campaign.
Mouseover the line to get detailed information about a specific data point.
AVERAGE is the mean of all daily Campaign triggers for the selected Campaign over the selected date range.
TOTAL is the total number of Campaign triggers for the selected Campaign over the selected date range.
Devices Report Types
There are two types of Devices reports:
Devices shows the total number of devices, as well as a breakdown by device operating system.
Device Details shows iOS and Android by version number.
Device Models shows the device breakdown by hardware type.
The Devices line chart shows the breakdown between iOS and Android devices. It also shows a detailed count by iOS, Android, and Total Devices.
The Device Models pie chart breaks devices down by manufacturer.
Click sections of the pie chart to show device models by manufacturer.