Active Campaigns Follow

Active campaigns allow greater control over the distance at which a campaign is triggered.

Active Campaigns Overview

Active campaigns provide more granular control over when a campaign is triggered.

Original Meridian campaigns have been renamed Passive campaigns.

Active campaigns can be used for notifications and third-party endpoint campaigns.

Active campaign accuracy is somewhat dependent on the specific device being used.

Create an Active Campaign

Complete these steps to create a new Active Campaign.

Currently Active campaigns can only be created in the Meridian Editor.

Set Up the Active Campaign

1. In the Meridian Editor sidebar, click CAMPAIGNS.
2. Click the Add + button.
3. In the Info box, campaigns are enabled by default. Uncheck ENABLE if you want the campaign off until later.
4. In the NAME field, enter a descriptive, meaningful name for your campaign.
5. Click the TYPE dropdown, and then click Active.
6. Click the TRIGGER dropdown, and then click On Enter or On Exit.
7. Click the CAMPAIGN TRIGGER DISTANCE dropdown and choose one of the distances.
8. Click the COOLDOWN dropdown and choose how long you’d like to wait before triggering the campaign again for a specific device.

A Note on Active Campaign Trigger Distances

Active campaign distances range from approximately 0 meters (“Very Close”) to 3 meters (“Very Far”).

Determining which distance you’d like to use for an Active campaign may require a little bit of experimentation.

For more in-depth guidance on using Active campaigns, please read Active Campaigns Deployment Best Practices.

Select the Campaign Action

You’ll have different options depending on what campaign action you choose.

1. In the Action box, click the ACTION dropdown, and then choose the type of campaign action you’d like to use.
2. If you chose Send device a message, see that section below.
3. If you chose Notify a custom endpoint, see that section below.

Send Device a Message

1. In the Type your message here field, enter the message you’d like to send for this campaign.
2. In the LINK field, you can search for a Meridian Event, Page, or Placemark to add to your notification.

Notify a Custom Endpoint

1. In the TARGET URL field, enter the URL for the endpoint you’d like to notify when a campaign is triggered.
2. Click Test to send a test notification to the URL you’ve entered.

Schedule the Campaign

You can schedule a campaign to always trigger or to only trigger at specific times.

1. In the Schedule box, the default BROADCAST schedule is Always.
2. To choose a different schedule, click the BROADCAST dropdown, and then click Schedule.
3. To enable a campaign for an entire 24 hours on a specific date, check ALL DAY.
4. In the FROM field, choose the date and time you’d like the campaign to be enabled.
5. In the TO field, choose the date and time you’d like the campaign to be disabled.
6. In the REPEAT field, you can use natural language descriptions, such as “every Monday”, to schedule a repeating campaign schedule.

Save the Campaign

Click Save to save your new campaign. You can make changes to it at any time.