The Campaigns Report

The Campaigns report provides data end-user campaign usage on Meridian-powered apps.

Campaigns Report Types

There are two types of Campaigns reports:

Dwell Count captures the total number of visitors spending time within range of a Campaign's Proximity Beacon(s) as well as the number of unique visitors.

Average Dwell Times is the average time your visitors spent in the vicinity of a Proximity Beacon for a specific Campaign.

Trigger Count is the number of times a push notification for a specific Campaign was sent.

The Campaign Dropdown

The Campaign dropdown menu lets you choose the Campaign data you'd like to see.

When you choose a Campaign, the Campaigns page content is updated to show that Campaign's data.

The Precision Dropdown

The Precision dropdown menu lets you show Campaign data by day or by hour.

If you choose Day, use a smaller date range for a more readable line graph.

The MIN/MAX Filters

The MIN and MAX filters let you filter out results outside of the minimum and maximum time values.

For example, if you set MIN to 1 minute and MAX to 60 minutes, Reports would ignore all dwell times less than 1 minute and more than 60 minutes.

Dwell Count

The Dwell Count line chart shows the total number of devices spending time within range of a specific Campaign's Proximity Beacon(s), as well as the total number of unique users.

Average Dwell Times

The Average Dwell Times line chart shows the average time spent within range of a Campaign's proximity for all devices on a given day.

Specifically, dwell time is the amount of time between when a device enters a campaign's proximity range and when it exits it.

AVERAGE is the mean of the sum of the Campaign's dwell times over the date range divided by the number of days.

Trigger Count

The Trigger Count line chart shows the number of times a device triggered a specific Campaign notification each day for all of the Proximity Beacons associated with the Campaign.

Mouseover the line to get detailed information about a specific data point.

AVERAGE is the mean of all daily Campaign triggers for the selected Campaign over the selected date range.

TOTAL is the total number of Campaign triggers for the selected Campaign over the selected date range.

Devices Report Types

There are two types of Devices reports:

Devices shows the total number of devices, as well as a breakdown by device operating system.

Device Details shows iOS and Android by version number.

Device Models shows the device breakdown by hardware type.

Devices

The Devices line chart shows the breakdown between iOS and Android devices. It also shows a detailed count by iOS, Android, and Total Devices.

The Device Details pie chart presents the device breakdown in another way.

Click sections of the pie chart to limit the detailed OS version breakdown to specific device type.

The Device Details chart lists OS type, version number, and device count by version.

If a user updates a device’s OS, it will be counted once for each version of the OS in the Device Details report, creating a different total than the Devices report, which counts unique devices across OS versions.

Device Models

The Device Models pie chart breaks devices down by manufacturer.

Click sections of the pie chart to show device models by manufacturer.