Understanding Reports

In the Meridian Editor, the Reports feature presents data on how your visitors are using your Meridian-pow ered app on iOS and Android devices. Reports are divided into General, Campaigns, Devices, Location Sharing, Goals, and Heatmap.

General Report Types

There are four types of General reports:

Total Activity reports on how many visitors are using your Meridian-powered app and how much they're using it.

Visitor Interactions presents data about how your visitors used your app.

Searches lists the search terms your visitors used to find things in your app.

Directions tracks the turn-by-turn directions your visitors used.

The Date Selector

Reports uses a default date range of one month going back from today's date.

Click the START DATE and END DATE fields to bring up the calendar date-picker, and then choose your starting and ending dates.

When you change the start and end dates, Reports data is dynamically updated to reflect the new date range.

Export to CSV

Every report has a CSV button. Click the button to export the report's data as a comma-separated value spreadsheet file.

In the Google Chome browser, the CSV file will be downloaded to your computer.

In the Safari browser, the CSV file will be opened in a new tab or window. Save the tab or browser window to save the CSV file to your computer.

Total Activity

The Total Activity line chart tracks three different pieces of data: total number of visitors, total number of screen views, and the average screen views per visitor.

Total numbers for the three data points are shown under the chart.

Mouseover a line to get detailed information about a specific data point.

VISITORS

VISITORS tracks the total number of unique users for your Meridian-powered app.

A visitor is defined as a user opening a Meridian-powered app on an Android or iOS device. On iOS, the app reports its identifierForVendor value. On Android, the app reports its advertising ID.

If a user launches the app three times on a single visit, that user will be counted once.

A visitor number is counted even if a user opens the app outside of your location.

SCREEN VIEWS

SCREEN VIEWS is the total number of unique screens your visitors opened within your Meridian-powered app.

A screen view is counted whenever a new screen is loaded in the app. This includes when a user switches between tabs and when a user loads different pages within a tab, such as when loading a different map or when viewing a Placemark's details.

If a user opened the same map within the Meridian app several times, that would count as a single unique screen view.

SCREEN VIEWS PER VISITOR

SCREEN VIEWS PER VISITOR is the average number of unique screen views per visitor.

Reviewing the Data

Using these three pieces of information, you can get a sense of, not only how many visitors are using your app on a given day, but how much those visitors are using it.

For example, if you had a large number of visitors and a large number of screen views, then you might be able to conclude that each one of your visitors were using the Meridian-powered app more than once during a visit to your location.

Visitor Interactions

The Visitor Interactions pie chart shows the breakdown between Placemark views and app events within your Meridian-powered app.

A Placemark is a location of interest on your map. When a user taps a Placemark on a map, it's counted as a Placemark visitor interaction.

An app event is created any time a non-Placemark screen is loaded in the app.

The Activity table shows a more detailed breakdown of how often specific Placemarks were viewed and how often app events occurred during your selected date range.

The Visitor Interactions Pie Chart

The Visitor Interactions pie chart shows the high-level ratio of App Screens to Placemark views within your Meridian-powered app.

APP EVENTS are non-Placemark screens in your Meridian-powered app.

MAP PLACEMARKS are the Placemark interactions.

Click a section of the pie chart to limit the data in the Visitor Interactions table to that type of interaction.

The Visitor Interactions Table

The Visitor Interactions table shows a detailed breakdown of the specific Placemarks and App Screens that were opened within your Meridian-powered app during the selected date range.

ACTION is the type of interaction, whether tapping a Placemark or loading a page.

SCREEN is the specific Placemark or App Screen interacted with by your visitors.

COUNT is the number of times your visitors interacted with a specific Placemark or App Screen.

Click a section of the pie chart to limit the data in the Visitor Interactions table to Pages or App Screens.

Screen Interactions

The Screen Interactions pie chart shows a more detailed breakdown of the specific screens visitors are opening in your Meridian-powered app.

Please note that this report is most useful for white-label Meridian-powered apps.

The screens are broken down into six different types:

  • General - the default white-label tabs
  • Map - the Map screen
  • Page - Unique pages created in the Meridian Editor
  • Placemark - a specific placemark screen
  • URL - an external URL rendered in the app
  • Facilities - non-unique placemarks, such as restrooms and elevators

The Screen Interactions Pie Chart

The Screen Interactions pie chart shows the high-level breakdown of how often your visitors open each of the six different Meridian-powered app screen types.

Click a section of the pie chart or a key label under the chart to limit the data in the Screen Interactions table to that type of screen.

The Screen Interactions Table

The Screen Interactions table shows a detailed breakdown of the specific screens that your visitors opened during the selected date range.

TYPE is the type of screen a visitor opened.

SCREEN is the specific screen a visitor opened.

COUNT is the number of times your visitors opened that specific screen.

Click a section of the pie chart or a key label under the chart to limit the data in the Screen Interactions table to that type of screen.

The Search table shows all of the search terms your visitors searched for within your Meridian-powered app, and the totals for each search term.

This includes complete and partial search terms.

A search term is counted when a user taps a suggested result or the Search button.

Directions

The Directions table gives you insight into how your visitors are using your Meridian-powered app's turn-by-turn directions.

The Directions table shows the starting and ending Placemarks for all of the turn-by-turn directions your visitors requested.

FROM is the starting location, TO is the ending location, and COUNT is the number of times your visitors searched for those specific directions.

Directions that start with a blue dot location will use the nearest placemark as the starting location.

Campaigns Report Types

There are two types of Campaigns reports:

Dwell Count captures the total number of visitors spending time within range of a Campaign's Proximity Beacon(s) as well as the number of unique visitors.

Average Dwell Times is the average time your visitors spent in the vicinity of a Proximity Beacon for a specific Campaign.

Trigger Count is the number of times a push notification for a specific Campaign was sent.

The Campaign Dropdown

The Campaign dropdown menu lets you choose the Campaign data you'd like to see.

When you choose a Campaign, the Campaigns page content is updated to show that Campaign's data.

The Precision Dropdown

The Precision dropdown menu lets you show Campaign data by day or by hour.

If you choose Day, use a smaller date range for a more readable line graph.

The MIN/MAX Filters

The MIN and MAX filters let you filter out results outside of the minimum and maximum time values.

For example, if you set MIN to 1 minute and MAX to 60 minutes, Reports would ignore all dwell times less than 1 minute and more than 60 minutes.

Dwell Count

The Dwell Count line chart shows the total number of devices spending time within range of a specific Campaign's Proximity Beacon(s), as well as the total number of unique users.

Average Dwell Times

The Average Dwell Times line chart shows the average time spent within range of a Campaign's proximity for all devices on a given day.

Specifically, dwell time is the amount of time between when a device enters a campaign's proximity range and when it exits it.

AVERAGE is the mean of the sum of the Campaign's dwell times over the date range divided by the number of days.

Trigger Count

The Trigger Count line chart shows the number of times a device triggered a specific Campaign notification each day for all of the Proximity Beacons associated with the Campaign.

Mouseover the line to get detailed information about a specific data point.

AVERAGE is the mean of all daily Campaign triggers for the selected Campaign over the selected date range.

TOTAL is the total number of Campaign triggers for the selected Campaign over the selected date range.

Devices Report Types

There are two types of Devices reports:

Devices shows the total number of devices, as well as a breakdown by device operating system.

Device Details shows iOS and Android by version number.

Device Models shows the device breakdown by hardware type.

Devices

The Devices line chart shows the breakdown between iOS and Android devices. It also shows a detailed count by iOS, Android, and Total Devices.

Device Details

The Device Details pie chart presents the device breakdown in another way.

Click sections of the pie chart to limit the detailed OS version breakdown to specific device type.

The Device Details chart lists OS type, version number, and device count by version.

If a user updates a device’s OS, it will be counted once for each version of the OS in the Device Details report, creating a different total than the Devices report, which counts unique devices across OS versions.

Device Models

The Device Models pie chart breaks devices down by manufacturer.

Click sections of the pie chart to show device models by manufacturer.

Location Sharing Report Types

There are three Location Sharing reports:

Sharing Accounts shows the number of new accounts created.

Sharing Activity shows how often invites are revoked and accounts are paused and resumed.

Sharing Invites shows the number of location sharing invites created and accepted.

Sharing Accounts

The Sharing Accounts line chart shows the number of new sharing accounts created on each day.

USERS is the total number of new accounts created during the selected date range.

AVERAGE USERS / DAY is the average number of new users created during the selected date range.

Sharing Activity

The Sharing Activity pie chart shows the different types of actions taken by location sharing users.

Invite Revoked is counted when a location sharing user deletes an active invite.

Paused is counted when a user pauses location sharing.

Resumed is counted when a user unpauses location sharing.

Sharing Invites

The Sharing Invites lines measure how many invites were created compared to the number of invites accepted.

One invite can be shared with many people.

TOTAL CREATED is the number of total invites created during the selected date range.

TOTAL ACCEPTED is the number of accepted invites. This is counted when a user completes the invite acceptance in the Meridian-powered app.

Goals Report Overview

Goals reporting lets you define the analytics you'd like to capture on how visitors are using your Meridian-powered app in your location.

For example, a mall might define the following goal:

A visitor arrives at the mall and receives a notification about a sale at a particular store. The visitor then uses the Meridian-powered app to find that store.

A Goals report would tell you how many visitors actually completed this goal.

Goals are different than other report types, because these reports are entirely user-defined. The Editor won't start collecting Goals data until a Goal is defined.

How to Define a Goal

Complete these steps to define a new goal.

  1. Click the Add Goal + button.
  2. Enter a Goal Name.
  3. Click the Select Action... dropdown, and then click the User Action you'd like to set as a goal.
  4. Click the Select Target... dropdown, and then click the User Action Target.
    1. The content of the Select Target... dropdown changes depending on the Action type selected. For example, if you select the User Views Map action, the Target dropdown will be populated with your location's maps.
  5. Click Add Step + to add another goal. Repeat steps 3 and 4.
  6. When you've added all the steps, click Save.

The more steps you have in your goal, the less likely it is that anyone will successfully complete the goal.

Once you've saved a goal, it isn't possible to edit the goal's steps. Changing the steps would invalidate the goal report.

Goals Report Types

Once you've created a goal, that goal will appear in the Active Goals section of the Goals Report. The goal will remain active until it's archived.

Once a goal is archived it will no longer collect data.

Success

The Success line chart shows lines for the number of times the goal was started compared to how many times it was completed.

STARTED is the total number of times the first step in a goal was completed.

COMPLETED is the total number of times every step in a goal was completed.

Steps Completed

The Steps Completed bar chart shows the number of times each step in a goal was completed.

The Steps Completed table shows the step number, step name, and average time it took to complete each step.

Edit a Goals Report

The Goal name is the only editable field.

Click the Edit button to edit the goal name, and then click Save.

Archive a Goals Report

Once you're done collecting data for a Goals report, you can archive the report. It will stop collecting data, but that information will continue to be available to you.

For example, if your goal involves an event that has ended, you probably won't need to continue collecting data for it.

To archive a Goals report, click the Archive button.

If for some reason you've mistakenly archived a Goals report or would like to continue collecting data for that Goals report, click the Unarchive button.

Heatmap Report

The Heatmap report shows a graphical representation of device activity by location on a specific map level at a specific time and date.

Heatmaps are generated from the calculated location information of devices with the Meridian-powered app for that location installed.

The Heatmap report requires AppMaker 2.x.

Generate a Heatmap

To generate a heatmap, select a date and time, and choose a map level.

In general, hotter colors (red, yellow, orange) mean a greater concentration of Meridian-powered app activity than cooler colors (blues, greens, purples).

For example, a dark red color would mean that some devices with Meridian-powered apps running in the foreground or background were detected in an area for some time.

A light blue color would probably mean that someone with a Meridian-powered app had passed through an area.

Zooming in on the map will show you a more detailed heatmap breakdown.